They showed the singer looking down wearing a white hat with "XXIV k" inscribed on it. On October 3, 2016, Mars revealed the song title and release date through his Instagram account after he uploaded nine photos. At the time, seven songs were already recorded. It was due in March, but his appearance at the Super Bowl halftime show postponed it for several months. Mars said he had no plans to release a new album "ntil it's done". Following the release of the successful Mark Ronson and Mars's single " Uptown Funk" (2014), the latter headed to the studio to record more songs. In September 2014, Bruno Mars tweeted "Now it's time to start writing chapter 3", hinting he was working on new music. Kendrick Lamar's single " Loyalty" (2017) featuring Rihanna sampled the song's introduction. The film Hotel Transylvania 3: Summer Vacation has used portions of the track in the film. The song received several nominations and won Record of the Year at the 60th Annual Grammy Awards in 2018. He performed "24K Magic" on television shows such as Saturday Night Live, The Late Late Show and it was first included on his 24K Magic World Tour (2017–18). At the end of the video, Mars is riding a jet ski in the Fountains of the Bellagio Hotel. It depicts Mars and his bandmates partying and having fun in a Las Vegas casino. In the United Kingdom and Spain, the song peaked at number five, being certified two times platinum by the British Phonographic Industry (BPI) and by Productores de Música de España (PROMUSICAE).ĭirector Cameron Duddy shot the song's music video with Mars. It has received a diamond certification in France and a platinum one in New Zealand. The single reached number one in New Zealand, France, Belgium (Flanders) and Argentina. It was certified six times platinum by Music Canada (MC). It has been certified five times platinum by the Recording Industry Association of America (RIAA) and by the Australian Recording Industry Association (ARIA). It peaked at number four in the United States and number three in Canada and Australia. Others criticized it for not being innovative as it tried to emulate " Uptown Funk" (2014).
Some of them complimented Mars's vocals and compared them to James Brown, describing the song as engaging, fun and evoking feeling of nostalgia. "24K Magic" was generally well received by music critics. The song's lyrics address extravagances, glamour, and the party lifestyle. Club noticed the synthesizer riff and backbeat resembled the one in " The Message" (1982) by Grandmaster Flash and the Furious Five. The song has been described as a funk, disco and contemporary R&B track, heavily influenced by hip hop. Calling themselves Shampoo Press & Curl the three of them handled production, with additional production by the Stereotypes. Mars, Philip Lawrence and Christopher Brody Brown wrote the single. Atlantic provided it as an instant grat track for those who pre-ordered the album.
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Atlantic Records released it as the album's lead single on October 7, 2016, for digital download and streaming. " 24K Magic" is a song by American singer Bruno Mars from his studio album of the same name (2016).
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